Contemplating starting your blog? Blogging is a wonderful thing to become involved in and can cause all kinds of great opportunities. Before you dive right in, it’s really worth firstly getting a step back and thinking of several important things.
Listen up. Starting a blog is quite easy, but getting it right is a lot more difficult and there are lots of decisions to create as you go along. Allow me to share 12 things you must know even before you set up a blog:
1. Self-Hosted WordPress Blog
You might be wondering about your best option for how do you start a blog. Can you produce a WordPress blog, or would a platform like Blogger suffice? What about such as SquareSpace or Wix?
In my view, a self-hosted WordPress blog (ie. WordPress.org) is by far and away the most suitable choice.
There are several premiere factors behind this:
Firstly, a self-hosted WordPress blog gives you complete ownership and control of everything you do. There are many themes and plugins for WordPress, while it’s also great to find out that nobody comes along a day and take down your blog mainly because it ‘breaks’ some kind of rule. That’s a huge trouble with many platforms!
Upon having installed WordPress (it’s free and the majority of hosts allow you to do the installation with just a few clicks), you can essentially do whatever you decide to like. You’ll must spend a bit of money on hosting and a domain address, but those can be picked up pretty cheaply.
2. Develop a Brand
To build an excellent blog and get noticed from the crowd, you must work to make a distinctive brand. This simply means choose a very specific niche and attempting to establish a brand that really talks to your audience.
The thing that makes a brand?
Well, it involves many different things like the name, logo, visual imagery, the tone/personality of your respective writing, the user experience, and so forth. Take into consideration great bloggers like Seth Godin. You generally know precisely what you’re getting when you visit his blog – and that’s what you should do, too.
To reach your goals, you must stay ahead of the competition and speak with your audience. What’s your niche? What do you need to be called? What’s the personality of your respective blog likely to be? Will your blog site be serious/funny/informative/detailed/factual, etc.?
3. Content articles are King
You can have the very best looking blog in the world, however it doesn’t matter a jot in case the content is crap!
To have success while keeping people coming back for more (which is surely what every blogger wants), your site content needs to be premium quality and deliver on just what you’ve promised.
Ensure each post is well researched and it has a clear point. Ensure it is interesting to learn by injecting some your very own personality into each post – or tell stories to bring it alive.
Remember: content is king, so make sure it’s as good as it are able to be!
4. Blog Regularly
Blogging regularly is very important. If you would like how to create a blog to get just about any impact, you simply cannot go weeks or months without setting up a post!
When you create your website, it’s easy to begin with great intentions and boast regarding how you’re going to make a whole new post six times every week. But unless you’re superman/woman, to be honest that staying on a schedule that way is entirely unrealistic.
To offer yourself the best possible chance of success, be sensible regarding how often you’re gonna post and set up a schedule to satisfy that goal. You might want to map out your site content in advance after which make use of a post scheduler to publish it to your blog with a given day.
5. Visual Content articles are Key
Visual content articles are becoming an ever-bigger section of the blogging world. I’m speaking about videos, graphics, photos, infographics, etc.
Make certain each and every post you are making contains some form of visual content. It can help to bring your site alive and might greatly increase the quantity of those who click right through to your blog site – especially from social media marketing.
Not much of a graphic designer whizz kid? Don’t worry! A tool like Canva is free and super easy to use, or you may outsource it to your design professional.
6. Get In Touch With Other Bloggers
It’s easy to understand other blogs as competitors, nevertheless, you should actually look at them when your friends. Experience tells me that your success often is dependent upon connecting with some other bloggers and making yourself known to the true secret players inside your niche.
Comment on their blogs and take part in the conversation. Share their posts on social networking. Build a relationship with them and get on his or her radar! Trust me, it’ll really help your chances of success.
7. You Have To Build a message List
Imagine having the capacity to send 500 customers to your brand-new post in a matter of minutes, or having the cabability to instantly send traffic to an offer you’re promoting being an affiliate.
In case you have a message list, you have the power to do all this and much more!
You’ve probably heard the expression “the amount of money is with the list” – and that i can absolutely and categorically explain how it’s the honest truth. If you’re starting a whole new blog, ensure you begin to build an email list from the beginning.
8. Paying for Advertising
There are many great free techniques for getting visitors to your blog. You can work on SEO and have traffic from Google. You can write guest posts for other blogs, or use social media marketing to share relevant content and obtain new followers.
But while free methods are great, it’s also worth considering paid methods like Facebook advertising. Should you it right, you are able to achieve your goals much quicker and almost instantly get in touch with new people.
A word of warning: Don’t throw a load of money with the wall and hope it sticks! Set a little budget (e.g. $20) and test this type of water to determine if the system functions.
9. Responsive Design is a MUST
The days are gone when the majority of people browsed the world wide web on the desktop computer. Nowadays, it’s information on smartphones and tablets.
If you’re planning to create a brand new blog in 2017, please, please, PLEASE ensure it is responsive and easily viewable on mobile devices! It’ll make your viewing experience significantly better for the visitors, and it has certain SEO benefits, too.
10. Know about Increasing Security Threats
When starting a blog, it’s vitally important to take security seriously. Blogs are prone to hackers along with other online threats, so it’s absolutely vital for taking steps to protect your blog whenever you can. Trust me, you don’t want the hassle of sorting out a hacked blog because it may be a complete and utter pain in the arse!
Firstly, make certain your blog site and plugins are always updated and running the most up-to-date versions. This includes the WordPress installation, your theme and each plugin.
Secondly, be sure to use a basic WordPress security plugin to help you guard against common threats and have alerted in case the worst happens. WordFence, BulletProof Security and iThemes Security are three of the more popular.
11. You have to Think About SEO
Where will you go if you’re looking for information? In many instances, the correct answer is Google, so you’d be absolutely CRAZY to ignore it a traffic source.
If you want to get visitors from Google, you need to think about Search Engine Marketing (SEO). I could write a whole book for this subject, for the time being you only need to get the 30deyypky right.
Base each blog post around a specific keyword – and be sure to feature that keyword a few times in the post. Don’t overdo it!
In addition, it’s worth installing a search engine marketing plugin like Yoast SEO. This is a free tool that gives you the cabability to optimize your site easily and quickly.
12. Blogging is challenging Work
Finally, it’s crucial that you recognize that blogging is challenging work.
Lots of people dream of putting together how to start a blog and make money and achieving instant overnight success, but the truth is that it’s bloody hard work and needs consistent effort over years and years. If you’re willing to place the effort it, it’s worth it though and literally has the power to modify your life.